Mad Alchemy Snow Collection

To explore of the relationship between iconoclastic psychedelic music and snow-sliding hedonism, we partnered with Mad Alchemy, an analog liquid light show artist who’s been creating mind-altering art since 1971. Spawning from the creative hub of the Bay Area during that time, Mad Alchemy’s displays have exploded on venues from the Fillmore in San Francisco to the walls of Red Rocks in Colorado—accompanying the likes of Big Brother, the Holding Company, the Brian Jonestown Massacre, and Phil Lesh of the Grateful Dead. This melding of music and art brings freedom, creativity, and exploration to life, much like ski bumming, freestyle innovation, and first descents in skiing and snowboarding culture. Working with Mad Alchemy, our art team brings his colorful and eruptive art to these helmet and goggle graphics.